Thank you for your continued support of this newsletter. Please share with anyone who would be interested in this content.

Follow Sports Court on Instagram, TikTok, Twitter, and YouTube for more NIL content!

Today’s Case

More athletes are securing food NIL deals

Amongst the sea of NIL deals for clothing, cars, and other products, more athletes are securing food partnerships in various ways.

Ohio State football wide receiver Marvin Harrison Jr. recently signed an NIL deal with Grippo’s Chips for a Hot Honey Bar-B-Q flavor and is featured on the package. It also seems that Harrison had a hand in creating the product as opposed to solely being featured on an existing product’s packaging.

Additionally, Appalachian State quarterback Ryan Burger partnered on an NIL deal with local Boone, NC restaurant ‘The Cardinal’ for a self-titled burger, with the burger being available all season.

Recently, Missouri football players leveraged their NIL rights for a frozen pizza collaboration, and in 2021, Missouri wide receiver Luther Burden signed with Old Vienna chip company, which released a Honey Barbeque flavor of their Red Hot Riplets with Burden’s image and autograph on every bag for a month.

The Verdict:

• Involvement in product development for NIL deals vs. only being featured is the preferred method

  • This allows athletes to have input into the products being created, while providing feedback on what they like, needs improvement, etc.

  • More college athletes should do deals with companies that allows for this type of product development for the company and career development for the athlete to set them up for success post-playing days.

• Once again, you don’t need to be a star athlete to secure an NIL deal

  • While Harrison Jr. is a major star, Burger has only played in one game to date at Appalachian State, throwing six passes.

    • Burger is leveraging his name for creative purposes and building his brand in a unique way, proving that on-field playing time and success does not always necessarily equate to NIL partnerships.

I’m hosting an NIL for Parents Webinar on Wednesday, August 16!

Topics include (but not limited to) What is NIL, what parents should ask schools, and how to get started.

Register here and please share with anyone who would be interested in this webinar!

Thank You for reading today’s newsletter

<sup>I discuss insights and news related to name, image and likeness in 3 minutes or less every Monday, Wednesday and Friday at 12p ET/9a PT.

Please share with anyone who might be interested in this content.</sup>

Court is adjourned. Go be great!!