Think small but act big for NIL

Author

Tariq Ahmad
November 06, 2024

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Think Small - Act Big

Why small > big when it comes to NIL

Support Local Business sign (Photo Credit: goed.nv.gov)

Plenty of athletes want to do NIL partnerships with national and global brands.

Nike. Raising Cane’s. Macy’s. Apple.

The list goes on.

And while there is great value in partnering with these companies, student-athletes should be focusing their efforts on businesses close to them geographically.

The Value

  • More likely to partner with you

    • While it’s nice to partner with large brands, tapping into your local smoothie shop or taco stand will be more beneficial for you.

    • These businesses are trying to grow their business locally - and by partnering with you, they can tap into their local audience. (You also receive a nice partnership from it. Win-Win.)

      • Additionally, as a student-athlete, you can tap into the coveted Gen Z audience on campus to drive business to these organizations.

  • Less red tape

    • Large organizations come with numerous processes. (Multiple phone calls, contract reviews, edits, content submissions, more edits, etc.)

    • Local businesses not only will (most likely) not require as many steps, but you can also speak directly with the owner or immediate team for feedback and guidance.

  • Long-term value for both sides

    • Although there is a lot of activity in the transfer portal for all sports, most athletes end up staying at their initial school for the length of their college career.

    • Therefore, building long-term relationships will local brands not only benefits you for your NIL, but it could possibly turn into a job after your playing days are done. Continuity helps both you and businesses.

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