The ABC's of NIL

The fastest 3 minutes in name, image and likeness

Author

Tariq Ahmad
November 13, 2024

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The ABC’s of NIL

Yes, it’s really that simple.

NIL graphic (Photo Credit: perlmanandperlman.com)

As you know, there’s a lot of chatter around NIL - and moreso in the last year, given the upcoming changes to the college athletics landscape.

Student-athletes ask me, “How do I get started?” with NIL.

So, here are three ways to jumpstart NIL for student-athletes.

The ABC’s of NIL

  • Know Your Why

    • Before beginning your NIL journey, define your purpose.

    • Know why you want to leverage NIL, what makes you stand out from your teammates and other athletes, and if you want to leverage your brand beyond your playing days. (Which I highly recommend.)

  • Create content regularly

    • My posting frequently, this gives you a catalog of content on your social media channels, making you more attractive to brands when reaching out to them for NIL partnerships.

    • Aim for one post per week across your social media accounts, and scale up as necessary.

    • Ensure you post a mix of athletic and lifestyle content, as this highlights you as a complete person and not just defined by your sport.

  • Follow athletes who are good content creators

    • This is good motivation for student-athletes who don’t know what to post about.

    • Following these athletes within or outside your sport can get your creativity flowing and help set some guidelines for your own content. (And who knows - maybe this will turn into collabs later in your NIL journey.)

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