Summer Camps + NIL = perfect fit

The fastest 3 minutes in name, image and likeness

Author

Tariq Ahmad
April 30, 2025

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Summer Camps + NIL = perfect fit

And why athletes should take part

Drake Maye 2024 youth football camp flyer (Photo Credit: Drake Maye Twitter/X)

With summer quickly approaching, student-athletes should be building their brand (and of course, enjoying some downtime after a long academic and athletic year).

In addition, a great opportunity for student-athletes to maximize their NIL: Take part in summer camps.

Whether a student-athlete hosts a camp or helps with a teammate’s camp, this is a great way to leverage their brand (and potentially earn some money for their efforts).

Take Drake Maye’s camp (above) from last summer.

The one-day camp was for football players ages 6-18. Registration was $150, with campers receiving autographs and taking pictures with Maye, receiving a camp t-shirt, going through position group training, and participating in a 7v7 tournament.

Why summer camps?

  • Prime NIL opportunity for athletes

    • Relatively speaking, this is one of the best opportunities for college athletes to maximize their name, image and likeness.

      • This is a good way for the athletes to give back to the community, and for the attendees to meet their favorite players.

    • Companies such as US Sports Camps help with the logistics of operating camps - making the process more efficient for college athletes, while removing one of the major hurdles of hosting a camp.

  • Don’t need to be a big name to host a camp

    • When attending camps, younger athletes are there to get better and generally not to be starstruck with their favorite players. Therefore, if a college athlete is worried no one will know them: It’s not a concern.

      • Bonus tip: Host a camp in your hometown, where you are more recognized.

    • Additionally, this can work for any sport. Tennis, soccer, lacrosse, etc. are all great candidates for youth camps.

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