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Today’s Case

Crocs signs six student-athletes to their 2024 NIL Class

Crocs announced its 2024 NIL class with six athletes across gymnastics and basketball.

A longtime player in the NIL space, the company notes that its newest NIL partners understand that to perform at the level that they need to, rest and recovery are as important as competing. Each athlete will partner with the brand to create customized social content through the season.

Duke men’s basketball player Jaren McCain: “Teaming up with Crocs was a no-brainer for me as they have always been my go-to for comfort and versatility. I prefer working with brands that I'm already aligned with because it just creates a more organic and authentic experience.”

Joining McCain in the 2024 NIL Ambassadors are fellow basketball players Mackenzie Mgbako (Indiana), DJ Rodman (USC), Janiah Barker (Texas A&M women’s basketball) and gymnasts Frederick Richard (Michigan) and Grace McCallum (Utah women’s gymnastics).

The Verdict

• Crocs continues to make their presence known via NIL

  • The footwear company, a common choice for athletes pre and post practice and games, realizes their stronghold among college students and is capitalizing accordingly.

  • The company also owns HEYDUDE and recently partnered with Heisman Trophy winner Jayden Daniels on a gifted collab (which was also not their first foray into NIL).

• Licensed products is key

  • As shown in the above picture, Frederick Richard and Janiah Barker are showcasing Michigan and Texas A&M footwear, respectively.

    • This provides a level of authenticity to the partnership, and I wouldn’t be surprised if Crocs works with the other schools represented on branded footwear and subsequent NIL partnerships.

• Opportunity for micro-influencers on campus?

  • With Crocs generally partnering with big names, perhaps there is an opportunity to work with fellow college athletes with smaller social media followings and help tap into their unique demographic.

    • I’m a firm believer that NIL is for all, so athletes at all sports and levels (who also love Crocs), should have an opportunity to partner with the company.

Does NIL affect team chemistry?

Former Notre Dame quarterback Sam Hartman shared his thoughts. Watch this video for more!

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