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Today’s Case

Tennessee athletes help Vols fans with Weigel's NIL deal

Tennessee baseball player Christian Moore (Photo Credit: Knoxville News Sentinel)

An NIL deal is benefitting fans in The Volunteer State.

Weigel's, an East Tennessee convenience store, has partnered with Tennessee athletes to bring their fans free drinks and more when their favorite athletes perform well during games.

  • When baseball infielder Christian Moore hits a home run, fans receive a free 24-ounce Coca-Cola product.

  • If softball pitcher Karlyn Pickens strikes out out six hitters in a game, fans can also take home a free 24-ounce Coca-Cola product.

  • Zakai Zeigler and Tess Darby of the men’s and women’s basketball teams, respectively, can help fans save money on gas.

    • When either player hits three or more three-pointers in a game, fans purchasing a 28-ounce Gatorade can save twenty cents per gallon at the gas pumps.

The Verdict

  • Getting fans involved is a great way to grow business via NIL

    • While fans may be rooting for these specific players due to self-interest, the support they are showing these athletes - and Tennessee athletics in general - is a welcomed move.

    • Also, NIL perhaps causing some fans to take interest in these sports where they might not have before is a benefit.

  • Not the first such deal to take place in Knoxville

    • Last year, Tennessee football receive Bru McCoy partnered with Moonshine Mountain Cookies. If McCoy scored two or more touchdowns in any game last season, fans received two free cookies at Moonshine Mountain the following Monday.

      • McCoy scored one touchdown last year as an ankle injury ended his season after just five games.

  • More NIL deals tying on-field performance to benefit fans in the future?

    • While NIL is not directly related to on field/on court performance (although some argue otherwise), perhaps we will see similar deals at other schools soon.

    • I could also see a team deal for specific sports. (Fans receive benefits when softball team shuts out their opponent, basketball team holds opponent to 50 points or less, etc.)

NCAA now cannot enforce NIL rules!

An injunction was handed down by a federal judge last week in regards to the University of Tennessee suing the NCAA for a supposed improper recruiting tactics. Watch this video for more!

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