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The Power of Collaborations

And why athletes should be doing more of this

Most athletes create content by themselves. (For NIL partnerships or otherwise.)

Ideating. Filming. Editing. Caption writing. Posting.

And while this is a perfectly acceptable method, athletes should look to collaborate with athletes from other sports.

For college athletes, this should be easy, as schools often have a dozen or more teams (besides your own) and hundreds of athletes for you to connect with, build a friendship, and create cool content.

Benefits

• New content ideas

  • When you create content regularly, at some point you will run out of ideas. (Which is perfectly normal.) However, when you collab with a fellow athlete, that person will have new ideas and thoughts on what to post.

  • Additionally, that person may be doing content that works very well for them on their social media profiles, so using that as a testing ground for your content creation is valuable.

• New audience

  • Collaborating with another person allows you to get your content in front of new people.

  • Even partnering with a teammate still guarantees you are tapping into their followers (who are new to you), even though you both play on the same team.

Content Ideas

• Sport Crossover

  • You’re a basketball player, and you have a friend on the track and field team? Great! You can create a video of you throwing a shotput, while your friend shoots three pointers.

  • Golf and tennis? Awesome! The golfer can work on their forehand, while the tennis player can show off their putting skills.

• Day in the Life

  • Audiences love seeing the day of an athlete, as it makes athletes more relatable to viewers.

  • Doing a crossover ‘Day in the Life’ with a teammate or an athlete from another sport can be unique and provide value to both sets of audiences.

• Athlete & non-athlete

  • As an athlete, you most likely have friends that are not athletes. Therefore, collab posts with them can be fun.

  • Consider another ‘Day in the Life’ post as an athlete vs. your sorority sister. Another could be your ‘Day in the Life’ and one of your parents.

Thank You for reading today’s newsletter

^{I discuss insights and news related to NIL and personal branding for athletes every Wednesday at 12p ET/9a PT.}

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