^{Hello friends! Welcome to the Sports Court NIL Newsletter where three times per week, I will discuss insights and news related to name, image, and likeness in three minutes or less.}

Today’s Case

Bronny James, DJ Wagner showcasing their NIL impact at McDonald’s All-American Game practices

Yesterday, Bronny James and DJ Wagner were seen sporting Nike’s at the McDonald’s All-American Game practices. Seemingly harmless, right?

Not so much.

The McDonald’s All-American Game is sponsored by adidas, which requires the uniforms, gear, and shoes provided for the game to be adidas brand. However, James and Wagner are signed to Nike via NIL deals.

The Verdict:

• Times have changed: This shifts the narrative for these types of games and having to strictly adhere to the brand that sponsors said games/events.

• Curious if the adidas sponsorship deal requires that all participants wear adidas shoes during practices, or just during the game? Or not even during the game at all?

  • Given the above, I’m guessing James and Wagner will be wearing Nike’s during the game.

• This reminds me of Michael Jordan’s youngest son Marcus playing basketball for UCF (an adidas school at the time) and wearing a pair of Air Jordan’s during a game, in which adidas quickly dropped UCF Athletics as a whole, costing the school $3M. Nike soon came in and decided to sponsor UCF.

  • Not sure if adidas will be going to this extreme to disassociate themselves with the McDonald’s All-American Game, but interesting nonetheless.

NIL Fundamentals Webinar

Are you a student-athlete? Or know someone who is?

Interested in a FREE #NIL Webinar?

Join me Thursday, March 30, 7-8p ET to discuss:

—What is NIL
—Ways to maximize your name, image and likeness
—Steps you can immediately implement

Register here: https://bit.ly/3mKkpwV

Please share with student-athletes, parents, coaches, administrators, or anyone who may be interested. Thank you.

Question of the Day

Is it a big deal that James and Wagner are wearing Nike shoes at an adidas-sponsored event?

• Yes

• No

Vote on the Sports Court Instagram Story.

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Court is adjourned. Go be great!!