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Today’s Case

How much money would Johnny Manziel have made if NIL was in place during his college playing days? (Part 2 of 2)

Part 1 available here.

This past weekend I watched Untold: Johnny Football and it got me thinking:

How much money would Manziel have made if NIL was legal in 2012?

The Verdict (NOTE: There are spoilers from the documentary below):

• Estimate from Part 1

  • Jersey sales: $1.35M for two seasons

  • T-shirt jersey sales: $250,000 per season

• Additional potential revenue streams

  • Camps

    • Johnny could have held one summer football camp between his freshman and sophomore year.

      • Given his popularity was at an all-time high, he could have charged $100 per camper, and capping the camp at 300 attendees = $30,000.

        • Subtracting camp organization fees, staff wages, field rental, etc. means he still could have earned over $20,000 from this one camp.

  • Autograph signings

    • Manziel noted in the documentary he autographed merchandise in Miami during Super Bowl weekend for $3,000, then was ushered to another hotel for more autograph signings where he pocketed another $30,000.

      • Autograph signings became a monthly engagement for Manziel, earning big bucks every month to autograph merchandise. This could have been another $25,000 monthly for him.

        • Conservative estimate: $25,000 × 9 months during the school year = $225,000 × 2 years = $450,000.

  • Creating his own merchandise

    • During his post-college playing days, Manziel created a Comeback SZN clothing line.

      • Manziel could have created a similar line of apparel (t-shirts, hats, socks, etc.) and he would have earned a higher revenue share per item sold.

        • Even creating a limited edition merchandise line ($25 shirts, $25 hats, $45 hoodies) and selling 1,000 units of each with Johnny taking 30% of each item sold = $28,500 per season.

  • Collective

    • Manziel would most likely have partnered with a Collective that worked with Texas A&M student-athletes, who would have given him a substantial payment each of his two seasons in College Station.

      • Could see this being $1 million during the middle of his first season and $2-3 million his second season.

  • Grand total

    • This is just an assumption at best, but I feel as a conservative estimate (and there are probably other potential revenue streams I’m missing), Manziel could have easily cleared $5.3 million for his time at Texas A&M.

      • If he returned for his junior season, this number would have been even higher - especially a Collective payout. (Manziel even states if NIL was around during his college playing days his career trajectory may have been different.)

      • This also doesn’t include any lucrative deals with large brands that probably would have paid him $10,000+ per deal.

Sponsored posts vs. non-sponsored posts ratio for student-athletes

What is the preferred ratio for a student-athlete’s social media channels? It depends. Check out this video for more!

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Court is adjourned. Go be great!!