Thank you for your continued support of this newsletter. Please share with anyone who would be interested in this content.

Follow Sports Court on Instagram, TikTok, Twitter, and YouTube for more NIL content!

Today’s Case

LSU gymnast Livvy Dunne signs NIL partnership with Motorola

The LSU gymnast, who is no stranger to NIL, has signed her first NIL deal with a cell phone company, promoting Motorola’s new razr+. Described as a cutting-edge device with a sleek design and an impressively large external display, the razr+ has garnered acclaim among creators and tech enthusiasts alike.

Motorola flew Dunne to New York City for the brand’s launch party, which featured a Cirque du Soleil show. Motorola has released the razr+ in three colors, including pink for the first time since the early 2000s.

Dunne has a $3.4 million On3 NIL Valuation, putting her #1 among female college athletes and #2 overall, only trailing USC signee Bronny James ($6.8 million). Dunne has signed numerous partnerships with brands such as Vuori, Body Armor and Caktus AI.

The Verdict:

• Good for Dunne continuing to earn large value NIL deals

  • She is doing a great job of capitalizing on her popularity and getting deals while still competing as a student-athlete.

    • Additionally, she turns down far more deals than she accepts, so she is setting a good precedent for herself and other athletes on not signing partnerships with every company that pitches her an idea.

• What is the ROI on this deal for Motorola, and will it translate to sales/success?

  • Motorola most likely paid Dunne a large amount of money for this partnership and gained access to her 11M+ social media followers (and rightfully so, as Dunne deserves to earn as much money a possible from NIL deals), but will this translate to sales on the new razr+ phone?

    • Unsure if her followers will rush out to buy this phone, and the phone itself is catered to a niche market (creators), so Motorola using Dunne’s star power to capture a larger audience might prove tough to convert sales.

      • Additionally, Dunne’s target audience is most likely high school and college students, and Apple has a very large foothold in that demographic with the iPhone, so I don’t foresee a significant portion of Dunne’s followers switching to the razr+

NIL is not solely about making money!

While it’s one part, NIL provides much more long-term benefit. Head over to Instagram for more!

Question of the Day

In sports terms, how far along is NIL right now?

• First quarter

• Second quarter

• Third quarter

• Fourth quarter

Vote on the Sports Court Instagram Story and comment below.

Thank You for reading today’s newsletter

<sup>I discuss insights and news related to name, image and likeness in 3 minutes or less every Monday, Wednesday and Friday at 12p ET/9a PT.

Please share with anyone who might be interested in this content.</sup>

Court is adjourned. Go be great!!