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Today’s Case

Aneesah Morrow commits to LSU women’s basketball in NIL deal with Caktus AI

The DePaul transfer announced her decision last week via social media to transfer to LSU, with the decision being part of an NIL deal with Caktus AI.

The sophomore is seen throughout the video on her phone using the artificial intelligence software to help make a choice. After exchanging a few messages, Morrow asks bluntly: “I want to win championships and build a dynasty. Where is the best place for me to achieve my goals?” with Caktus AI responding “The answer is clear, you belong in Baton Rouge, go be great!”

The Verdict:

• The tie-in of a college commitment (transfer or high school) with an NIL deal is uncommon (in a good way)

  • Look for more deals to be done in this fashion going forward.

    • Granted, it will be few and far between; regardless, be on the lookout for similar partnerships in the future.

• Huge NIL boost by transferring specifically to LSU.

  • Coming off a national championship and returning a strong team next season, now is a great time to play women’s basketball at LSU - especially related to NIL.

    • The school also has a very strong NIL department and provides excellent education and resources to all Tigers athletes.

  • By association, NIL deals (quantity and dollar amounts) should be on the rise for Morrow and her LSU teammates.

    • Morrow’s On3 NIL Valuation is $9,700, but look for that number to jump significantly once basketball season begins.

• Caktus AI continues to spend big in the NIL space.

  • Along with the Morrow partnership, the AI software company has done deals with Morrow’s teammate Angel Reese, LSU gymnast Livvy Dunne, former Miami basketball players Haley and Hanna Cavinder, and San Diego State basketball player Matt Bradley.

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Question of the Day

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Court is adjourned. Go be great!!