Thank you for your continued support of this newsletter. Please share with anyone who would be interested in this content.

If you are interested in NIL athlete representation, NIL education for your college or high school, and student-athlete personal brand coaching, please contact me: [email protected]

Post More Content

Tips for student-athletes to maximize their name, image and likeness

(Estimated read time: 4 minutes)

Student-athletes have a lot of demand for their time on a daily basis.

Practice. Conditioning. Weight training. Classes. Homework. Study Hall.

You get the point.

Not to add an additional thing to that list (which I kinda am): Posting more content should be something more athletes do - and it doesn’t involve much more additional time.

Let’s dig in.

How often to post?

This is the first (and most important) point to address, as this can help guide your content flow and schedule.

Do student-athletes need to post content on all their social media platforms every day? Not necessarily.

Should they post content only whenever they feel like it? Not necessarily.

There are two points to consider:

Create a content calendar. By having structure in place for content, this can assist in when and what to post.

Have a lot of games coming up? Post more athletic content.

Have fewer games? Post more content away from your sport. (ie., lifestyle content - pictures of hanging out with teammates, day in the life video, etc.)

Additionally, a content calendar can help you create a schedule of content for several weeks ahead of the current week, so you can plan your posts ahead of time accordingly.

Decide on a posting cadence

Knowing when to post is important, as it can help student-athletes reach their largest audience.

Some sites offer best times to post, while others use account analytics to determine when to share content. (The latter of which I highly recommend.)

For example, in the above graphic, the best time to post for this account on Tuesday is 6p local time. (Bottom right corner of graphic labeled ‘Most Active Times’.) However, your analytics may tell you something completely different, so follow your own metrics first and foremost.

Content Tips

Lastly, some pointers for content:

Befriend your team’s photographer and videographer.

A common question from student-athletes is: “Where do I get content from to post on my account?”

The solution is right on the field or court near you.

Not only will most team photographers and videographers freely provide you content to share on your social media accounts, they generally use higher-end cameras and equipment (which provides you high-quality pics and videos) and are approved/credentialed by the school to share content.

Post a variety of athletic and lifestyle content.

As this point was briefly mentioned earlier, this strategy showcases that you are more than your sport, while featuring your personality away from the field/court/track.

Additionally, if you are tapping into brands for NIL deals, most brands want to see varied content. So don’t post 20 soccer photos in a row, but don’t post 20 beach photos in a row either.

Mix it up!

Don’t be afraid to experiment with your content. Post photos, videos, and a variety of both. Try Instagram Reels. Post on Twitter/X. Cross-post to TikTok.

And while you are posting, always check your analytics to see what resonates with your audience and make more of that content.

Thank You for reading today’s newsletter

^{I discuss insights and news related to NIL and personal branding for athletes every Wednesday at 12p ET/9a PT.}

Follow Sports Court on Instagram, TikTok, Twitter and YouTube for more NIL content!